{"id":3458,"date":"2023-06-02T11:09:54","date_gmt":"2023-06-02T17:09:54","guid":{"rendered":"https:\/\/calgarynka.com\/?p=3458"},"modified":"2024-11-23T10:43:34","modified_gmt":"2024-11-23T16:43:34","slug":"lowens-natural-skincare-how-a-couple-built-a-beauty-brand-for-their-daughter","status":"publish","type":"post","link":"https:\/\/calgarynka.com\/en\/eternal-3458-lowens-natural-skincare-how-a-couple-built-a-beauty-brand-for-their-daughter","title":{"rendered":"Lowen\u2019s Natural Skincare: How a Couple Built a Beauty Brand for Their Daughter"},"content":{"rendered":"\n<p>Lowen\u2019s Natural Skincare is a family-owned natural skincare brand based in Calgary. The company is named after Lowen, the daughter of Chad and Lindsay Zelensky. The brand began with an innovative solution for treating diaper rash and expanded to offer high-quality products, including lotions, balms, scrubs, and more.<\/p>\n\n\n\n<p>With a commitment to using locally sourced organic ingredients that meet fair trade standards, Lowen\u2019s Natural Skincare produces unique skincare products that are safe, effective, and affordable. Learn more about the brand\u2019s creation and operations on <a href=\"https:\/\/calgarynka.com\/\" data-type=\"link\" data-id=\"https:\/\/calgarynka.com\/\">calgarynka<\/a>.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6a044d9919267\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #090909;color:#090909\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #090909;color:#090909\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a044d9919267\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/calgarynka.com\/en\/eternal-3458-lowens-natural-skincare-how-a-couple-built-a-beauty-brand-for-their-daughter\/#Demand_Sparked_Innovation\" >Demand Sparked Innovation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/calgarynka.com\/en\/eternal-3458-lowens-natural-skincare-how-a-couple-built-a-beauty-brand-for-their-daughter\/#A_Name_with_Meaning\" >A Name with Meaning<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/calgarynka.com\/en\/eternal-3458-lowens-natural-skincare-how-a-couple-built-a-beauty-brand-for-their-daughter\/#Productive_Partnerships\" >Productive Partnerships<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/calgarynka.com\/en\/eternal-3458-lowens-natural-skincare-how-a-couple-built-a-beauty-brand-for-their-daughter\/#Completely_Safe_Ingredients\" >Completely Safe Ingredients<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/calgarynka.com\/en\/eternal-3458-lowens-natural-skincare-how-a-couple-built-a-beauty-brand-for-their-daughter\/#EWG_and_PETA_Certification\" >EWG and PETA Certification<\/a><\/li><\/ul><\/nav><\/div>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Demand_Sparked_Innovation\"><\/span>Demand Sparked Innovation<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Chad Zelensky showed an early interest in chemistry and entrepreneurship, conducting \u201cresearch\u201d experiments as a child. In 2001, he moved from Saskatchewan to Calgary to begin his career as a pharmacist at the Tom Baker Cancer Centre. Four years later, Chad met his future wife, Lindsay.<\/p>\n\n\n\n<p>In 2010, the couple welcomed their daughter, Lowen. Struggling to treat her diaper rash and having tried all available commercial products, Chad began searching for an alternative. He developed an innovative natural diaper balm, Lowen\u2019s Skincare, using only organic, unrefined, high-quality local ingredients. The formula cleared Lowen\u2019s rash in days, with long-term preventative use ensuring it never returned.<\/p>\n\n\n\n<p>Recognizing a shared need among other parents, the Zelenskys decided to sell their product. They launched the Butter Balm and expanded their product line after extensive research, adding other balms, lotions, washes, hair care products, scrubs, and creams. Chad\u2019s knowledge of chemistry and his business education enabled him to develop and market effective cosmetic products with ease.<\/p>\n\n\n\n<p>Chad had considered starting a business since Alberta\u2019s financial crisis in 2009. The brand provided a platform for pursuing his interests in entrepreneurship, technology, politics, social justice, and science.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"A_Name_with_Meaning\"><\/span>A Name with Meaning<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The idea to name the brand after Chad\u2019s daughter came from his cousin. Initially hesitant, Chad later realized that the name would serve as a constant reminder to prioritize the brand\u2019s principles, focus on helping people, and care for their health.<\/p>\n\n\n\n<p>While Lowen wasn\u2019t thrilled about seeing her name on every product, the arrival of a second daughter, Simona, led Chad and Lindsay to consider rebranding to include her name as well.<\/p>\n\n\n\n<p>Caring for his daughters inspired Chad to develop new products. Parenthood and entrepreneurship became inseparable in his life, as he aimed to create an environment fostering both creativity and financial literacy for his children. The business provided a platform for the Zelensky girls to learn the basics of business from a young age.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Productive_Partnerships\"><\/span>Productive Partnerships<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Collaborating with Soma Hammam and Spa, Chad developed a range of spa products, including a vegan sea salt scrub, clay mask, soap, and body butter. These products are available in the spa and Lowen\u2019s Natural Skincare retail locations.<\/p>\n\n\n\n<p>Additionally, in partnership with the Canadian nonprofit organization REAP, the company created the Be Local lip balm using local beeswax, honey, and certified organic canola oil.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Completely_Safe_Ingredients\"><\/span>Completely Safe Ingredients<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Lowen\u2019s Natural Skincare creates highly effective products suitable even for those with sensitive skin. The company specializes in using harmless natural ingredients sourced locally\u2014even the emulsifier in their clay mask is produced in Calgary. All products are tested by friends, family, and the founders themselves before being sold.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"500\" src=\"https:\/\/cdn.calgarynka.com\/wp-content\/uploads\/sites\/50\/50\/2024\/11\/1-5.png\" alt=\"\" class=\"wp-image-3462\" srcset=\"https:\/\/cdn.calgarynka.com\/wp-content\/uploads\/sites\/50\/2024\/11\/1-5.png 700w, https:\/\/cdn.calgarynka.com\/wp-content\/uploads\/sites\/50\/2024\/11\/1-5-300x214.png 300w, https:\/\/cdn.calgarynka.com\/wp-content\/uploads\/sites\/50\/2024\/11\/1-5-696x497.png 696w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/figure>\n\n\n\n<p>Most products are hypoallergenic. They contain no dairy or fish-derived ingredients (including shellfish). Lowen\u2019s products are free from sulfates, fragrances, parabens, phthalates, BPA, 1,4-dioxane, and other harmful substances.<\/p>\n\n\n\n<p>For gluten, allergenic sources like wheat, barley, and rye grains are absent, except for potential accidental contamination during manufacturing.<\/p>\n\n\n\n<p>Similarly, soy allergens are avoided. The brand uses GMO-free lecithin derived from soy as an emulsifier. While allergenic proteins are removed during lecithin production, trace amounts may remain. However, the amounts are minimal, and the products are non-ingestible, posing no harm (lip balms do not contain lecithin).<\/p>\n\n\n\n<p>None of the products contain peanuts or tree nuts. The only exception is the Get Buff exfoliating product, which uses finely ground walnut shells\u2014an eco-friendly byproduct of tree nuts that rarely triggers allergic reactions. Instructions recommend that those with nut allergies avoid Get Buff.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"EWG_and_PETA_Certification\"><\/span>EWG and PETA Certification<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>To confirm product safety, the company joined the EWG Verified\u2122 program. EWG (Environmental Working Group) is a nonprofit organization in Washington, D.C., advocating for environmental protection and specializing in research on toxic chemicals and water pollutants.<\/p>\n\n\n\n<p>Chad began using EWG\u2019s Skin Deep database, which provides safety information on ingredients, early in his formula development process. This database allowed him to source safe ingredients confidently while ensuring that formulations were allergy-free and environmentally friendly.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"876\" height=\"470\" src=\"https:\/\/cdn.calgarynka.com\/wp-content\/uploads\/sites\/50\/50\/2024\/11\/2-4.png\" alt=\"\" class=\"wp-image-3459\" srcset=\"https:\/\/cdn.calgarynka.com\/wp-content\/uploads\/sites\/50\/2024\/11\/2-4.png 876w, https:\/\/cdn.calgarynka.com\/wp-content\/uploads\/sites\/50\/2024\/11\/2-4-300x161.png 300w, https:\/\/cdn.calgarynka.com\/wp-content\/uploads\/sites\/50\/2024\/11\/2-4-768x412.png 768w, https:\/\/cdn.calgarynka.com\/wp-content\/uploads\/sites\/50\/2024\/11\/2-4-696x373.png 696w\" sizes=\"auto, (max-width: 876px) 100vw, 876px\" \/><\/figure>\n\n\n\n<p>EWG\u2019s rigorous standards ensure certification only for truly safe products. The EWG Verified\u2122 mark assures customers that the products contain no harmful substances and meet strict safety requirements.<\/p>\n\n\n\n<p>Lowen\u2019s Natural Skincare is also certified by PETA, a nonprofit organization promoting ethical treatment of animals. PETA opposes industrial farming, fur farming, and other activities deemed exploitative.<\/p>\n\n\n\n<p>As a pharmacist, Chad opposed animal testing. For personal care products, he believed sufficient scientific literature existed to understand the effects of ingredients on humans. Therefore, Lowen\u2019s Natural Skincare products are not tested on animals, and the company avoids purchasing ingredients tested on animals.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lowen\u2019s Natural Skincare is a family-owned natural skincare brand based in Calgary. The company is named after Lowen, the daughter of Chad and Lindsay Zelensky. The brand began with an innovative solution for treating diaper rash and expanded to offer high-quality products, including lotions, balms, scrubs, and more. With a commitment to using locally sourced [&hellip;]<\/p>\n","protected":false},"author":406,"featured_media":3465,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1036],"tags":[2022,2197,2194,2193,2187,2198,2199,2192,2191,1790,2200,2188,2190,2189,2195],"motype":[1045],"moformat":[1955],"moimportance":[34,33],"class_list":{"0":"post-3458","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-style-and-beauty","8":"tag-calgary-entrepreneurs","9":"tag-calgary-skincare-brand","10":"tag-canadian-skincare-brands","11":"tag-cruelty-free-skincare","12":"tag-diaper-rash-balm","13":"tag-eco-conscious-cosmetics","14":"tag-eco-friendly-skincare","15":"tag-ewg-verified-products","16":"tag-family-owned-skincare","17":"tag-lowens-natural-skincare","18":"tag-natural-beauty-solutions","19":"tag-natural-skincare-products","20":"tag-organic-skincare-ingredients","21":"tag-peta-certified-products","22":"tag-sustainable-beauty","23":"motype-eternal","24":"moformat-c-l","25":"moimportance-golovna-novina","26":"moimportance-retranslyacziya-v-agregatori"},"_links":{"self":[{"href":"https:\/\/calgarynka.com\/en\/wp-json\/wp\/v2\/posts\/3458","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/calgarynka.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/calgarynka.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/calgarynka.com\/en\/wp-json\/wp\/v2\/users\/406"}],"replies":[{"embeddable":true,"href":"https:\/\/calgarynka.com\/en\/wp-json\/wp\/v2\/comments?post=3458"}],"version-history":[{"count":1,"href":"https:\/\/calgarynka.com\/en\/wp-json\/wp\/v2\/posts\/3458\/revisions"}],"predecessor-version":[{"id":3468,"href":"https:\/\/calgarynka.com\/en\/wp-json\/wp\/v2\/posts\/3458\/revisions\/3468"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/calgarynka.com\/en\/wp-json\/wp\/v2\/media\/3465"}],"wp:attachment":[{"href":"https:\/\/calgarynka.com\/en\/wp-json\/wp\/v2\/media?parent=3458"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/calgarynka.com\/en\/wp-json\/wp\/v2\/categories?post=3458"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/calgarynka.com\/en\/wp-json\/wp\/v2\/tags?post=3458"},{"taxonomy":"motype","embeddable":true,"href":"https:\/\/calgarynka.com\/en\/wp-json\/wp\/v2\/motype?post=3458"},{"taxonomy":"moformat","embeddable":true,"href":"https:\/\/calgarynka.com\/en\/wp-json\/wp\/v2\/moformat?post=3458"},{"taxonomy":"moimportance","embeddable":true,"href":"https:\/\/calgarynka.com\/en\/wp-json\/wp\/v2\/moimportance?post=3458"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}