Gabi Konak is a personal stylist, shopper, and fashion consultant who founded the Wardrobe Detectives agency in Calgary. Accessibility, functionality, and affordability are the three core values defining her approach to fashion and describing the primary services she offers. Learn more about her life and career path below on сalgarynka.
A Love for Fashion from Her Parents
Gabi hails from Moldova, where one cultural expectation is that people should look good regardless of the occasion. Her parents instilled a strong sense of fashion as a vital part of her upbringing. Weekly family trips to the local market were a cherished tradition.
Shopping with her mother became a passion for young Gabi, who often spent her savings on her dream outfits. What they couldn’t find in stores, her mother would sew herself—tailored plaid suits paired with wool hats, long satin dresses, and more.
In 2013, Gabi earned her bachelor’s degree in journalism and communications from the International Independent University of Moldova. She started writing extensively about fashion as a tool for interpersonal and professional communication. Over time, she covered topics on style, celebrity attire, international fashion, and shopping trends. Gabi also conducted style workshops, assisted private clients, and engaged in corporate consulting.
A Fresh Start in Calgary
In 2013, Gabi relocated to Canada, marking the beginning of a new chapter in her personal and professional life. By 2014, she realized she needed to start from scratch in a new city and grow as a personal stylist and fashion consultant. She founded Wardrobe Detectives to help people become the best versions of themselves.
In 2016, Gabi earned a certificate in PR and marketing from Calgary’s Mount Royal University. Over the years, she attracted hundreds of clients, helping them craft their personal images. Her agency became one of Calgary’s leading personal styling services. Gabi built trust with her clients through transparency and accessibility, launching a blog to share her style insights and experiences. This blog became her official calling card.
A 3-Step Style Building Plan
According to Gabi, every person is unique and has incredible potential. Her mission is to help clients create a personal, unique style and build a functional wardrobe without spending a fortune. She developed a 3-step plan to help clients achieve a versatile and functional look.
- Wardrobe Evaluation
The first step involves assessing the client’s current wardrobe. This helps identify their needs and creates a strategy for developing a fully functional collection of clothing. - Personal Shopping
The second step, and the most in-demand service, is personal shopping. This stage involves guiding clients to the best shopping destinations and assisting them in selecting the right pieces. - Personal Styling
The third step focuses on helping clients integrate their new and existing wardrobe items into cohesive outfits suitable for work, important meetings, formal events, leisure, and other occasions. This service also includes advice on mixing and matching clothing pieces effectively.
Gabi firmly believes that style should be accessible and democratic. A functional wardrobe is one of the keys to personal and professional success. A carefully curated style can boost confidence and highlight strengths. Smart investments in personal style save both money and time in the long run.
For Gabi Konak, helping her clients build a wardrobe is more than just a job—it’s about empowering people to feel their best every day.